Vinbags offer stand up pouches, that provide a convenient, flexible, and stylish packaging option for roasters.
Table of Contents
What Are Stand Up Pouches?
Stand Up Pouches come in a variety of sizes, materials, and finishes. From baby food to single-serve drinks, manufacturers have increasingly turned to stand up pouches as a lightweight, flexible, and space-efficient option to package and preserve their products.
They have material added to their base, known as a gusset, that can be flattened to create a wide base for support and stability.
They can also have a range of useful additional components that can be included during or after manufacture, from degassing valves to transparent windows.
A 2015 Flexible Packaging Association (FPA) report found that 71% of consumers would choose a flexibly packaged product (such as Stand up pouches) over the same product in different packaging. They highlighted ease-of-use, protective qualities, and suitability for storage as the reasons.
Stand Up Pouches for Coffee
For coffee, they tend to be multilayered; for instance, the exterior may be made of kraft paper, while the interior layer is often aluminium foil. This helps roasters to strike a balance between aesthetics and utility when choosing their packaging.
Stand up pouches differ from other pouches in that they have gusset at the base that can be opened up to form a sturdy, free-standing bottom.
Some Stand up pouches (SUP) for coffee have features such as spouts or resealable zippers. Most will use a degassing valve to preserve the freshness of the product inside.
For added convenience, roasters can choose to include a tear notch, or “easy tear” option, to make opening the coffee as simple and efficient for customers as possible.
Benefits Of Coffee Stand Up Pouches
Preserving Your Coffee’s Freshness
We all know that coffee’s freshness is so important, roasters must think carefully about selecting packaging that will best preserve it.
Choosing packaging that doesn’t adequately protect your beans can very quickly reverse all the hard work and effort put into roasting your coffee to unlock its complex flavours and aromas.
Coffee becomes stale when it is brought into contact with oxygen. Because oxidation accelerates when a bag is opened, it’s essential that it’s properly resealed after every use. This can easily be done with the inclusion of a resealable zipper.
SUPs are highly versatile. At Vinbags, we offer customisation options across several layers, including an aluminium foil lining. Aluminium foil is one of the most effective materials at keeping out oxygen and humidity, which helps retain the freshness of coffee.
Cost-Effective Packaging Solution for Your Coffee & Other Food Products
SUPs have a number of economic advantages when ordered at scale.
The packaging is lightweight and malleable, and consequently occupies minimal storage space in transit, meaning lower freight costs. Once they arrive, it also means they require less space in the roastery or café in which they are kept.
For specialty coffee roasters, switching to more cost-effective packaging can help them get ahead of their competitors without reducing the quality of their coffee.
In addition to being cost-effective, SUPs are increasingly recognised as being a more eco-friendly option for roasters. Estimated to use 75% less material than traditional storage containers, cartons, or cans, the lightweight packaging used in SUPs also require less energy to manufacture.
At Vinbags, a popular material choice for SUPs is LDPE, a 100% recyclable bioplastic which caters to consumers who look for roasters who have a commitment to sustainability.
However, no matter which material you use, all of our SUPs can be customised across multiple layers. This might be a kraft paper exterior, to communicate a more rustic feel for your coffee brand, or a glossy colour print on recyclable PLA for a more vibrant look.
Appealing To Consumers
Once filled with coffee and displayed for purchase, SUPs present an attractive option for consumers. They’re freestanding with plenty of space for labels, logos, and product information.
If you’re limited for shelf space, you can also equip them with hang holes, enabling them to hang from rods. For heavier coffee pouches, carrying handles can be added.
Many specialty coffee roasters show off their coffee’s visual appeal by adding a clear window to the front of their packaging. This way, consumers can view the beans they’re about to buy, and can observe whether or not it meets the roast profile they’re looking for. Additionally, transparent packaging increases the consumer’s perception of food freshness, which is of high priority to specialty coffee consumers.
Beyond shelf appeal, SUPs are also very stable. No matter how full or empty your stand up pouches are, their sturdy structure makes accidentally knocking them over difficult.
This stability also means that consumers are less likely to transfer the product into a different form of storage, such as a sealable jar, in turn keeping your brand at the front of their minds.
Easy to store, user-friendly, and cost-effective, it’s no surprise that stand-up pouches have become the go-to option for so many specialty coffee roasters.
At Vinbags, we offer fully customisable stand-up coffee pouches, and we’ll manage the whole process for you, from conceptualisation to completion.
We have a wide array of features you can add, including degassing valves, resealable zippers, transparent windows, and multilayer designs. For more information, please get in touch with our team right now!